# Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine results pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Domain Authority is based on data from our robust Link Explorer web index and uses dozens of factors in its calculations.

**Factors that influence Domain Authority:**

* **Linking root domains:** The number of unique websites that link to your website.
    
* **Total number of links:** The total number of links from other websites to your website.
    
* **MozRank:** A score that reflects the popularity of your website based on the number and quality of links pointing to it.
    
* **MozTrust:** A score that reflects the trustworthiness of your website based on the trustworthiness of the websites that link to it.
    

**How to improve Domain Authority:**

* **Improve your link profile:** Earn high-quality links from relevant and authoritative websites.
    
* **Create high-quality content:** Create content that is informative, engaging, and valuable to your target audience.
    
* **Improve your website's SEO:** Optimize your website for search engines by using relevant keywords, improving your website's site structure, and creating a positive user experience.
    
* **Be patient:** It takes time to improve your Domain Authority.
    

**It's important to note that Domain Authority is not a Google ranking factor.** However, it is a useful metric for comparing websites and tracking the "ranking strength" of your website over time.

I hope this information is helpful!